Website Articles
Build authority and trust through strategic content that amplifies your value proposition – creating assets that live on your website for SEO while fueling your LinkedIn presence to support both inbound and outbound efforts.
- Turn cold prospects into warm leads by sharing articles that answer their exact questions across website and LinkedIn
- Boost reply rates by including valuable content links in your outreach sequences and social posts
- Build dual-channel authority that brings qualified traffic from Google and LinkedIn while supporting outbound
Content That Sells Without Selling
Cold prospects need education before conversation. This service creates strategic articles that bridge the gap between first touch and booked call, giving skeptical buyers the proof they need to trust you. By publishing content aligned with your message-market fit on both your website and LinkedIn, we create assets that work 24/7 – warming up cold leads through valuable insights while building SEO authority and social proof simultaneously.
- Value proposition articles
- LinkedIn content adaptation
- SEO optimization
- Cross-channel distribution
- Authority building strategy
B2B buyers consume an average of 13 pieces of content before making a purchase decision, and 77% use LinkedIn for research. Companies that repurpose website content for LinkedIn see 3x higher engagement because prospects encounter consistent messaging across multiple touchpoints, building trust through repetition and value.
Why This Matters for Message-Market Fit?
Your message-market fit becomes real when prospects see themselves in your content across every channel they use. These articles translate your core messaging into stories that live on your website for SEO while creating LinkedIn posts that spark conversations. Each piece reinforces your positioning, making your outbound claims believable whether prospects find you through search or social.
