12-Part Sales Course

Master the art of closing cold leads with our comprehensive video training that transforms your sales approach from hoping to knowing – giving you the exact frameworks, scripts, and mindset shifts needed to convert strangers into high-ticket clients

Turn Every Cold Lead Into a Real Opportunity

Most founders excel at closing warm leads but struggle when prospects don’t know them yet. This course exists because finding message-market fit and generating leads means nothing if you can’t close them. We’ve distilled years of B2B sales experience into a step-by-step system that bridges the gap between cold outreach and signed contracts – ensuring every lead our services generate actually converts into revenue for your business.

Did You Know?

Only 2% of cold leads result in a sale, while warm leads convert at 20-30% – yet most founders use the same approach for both. This massive gap exists because cold prospects require a fundamentally different sales process, one that builds trust from zero rather than leveraging existing familiarity.

Why This Matters for Message-Market Fit?

Your message-market fit isn’t just about what you say in outreach – it’s about maintaining that alignment through every touchpoint. This course ensures your sales conversations reinforce the same value propositions that got prospects interested, creating a seamless journey from first contact to closed deal. Without proper sales skills, even perfect messaging falls apart when you get on the phone.

FAQ

Yes, the frameworks are industry-agnostic and include customization guidelines. We've tested these methods across SaaS, consulting, agencies, and B2B services.
Perfect – use this course to train them on cold lead conversion specifically. Many clients use our templates as their team's standard operating procedures.
Most teams notice a measurable increase in cold-to-meeting and cold-to-close rates within the first 30 days of implementing the frameworks.
No – we built this specifically for technical founders and CEOs who've never had formal sales training but need to close deals now.
Have a question?
Download
Our Brochures
Download
Documentation
Download